Internet Marketing – Nigel T. Packer

Internet Marketing – How to get a website that work for your business, Nigel T. Packer


Source: Start Your Business Magazine

Nigel T. Packer's book has been described by many in the business industry as no less than a bible; in not only building a website, but building a business. By following these principals and teachings about marketing, technology and business as a whole, Packer provides the means for improving your business prospects and prosperity.

Packer purposely does not overcomplicate his book as is commonly done in such business manuals. On the contrary, he provides a description of the basic marketing principles, highlighting how fundamental they still are to all businesses. Thus, he shows the execution of these principles as being of the utmost importance to beat competition and control an extremely technical, advanced marketplace.

Packer asks the reader various questions from defining exactly what type of website a
particular business needs, to challenging the reader's understanding of what their customers will want and need from a website. These all contribute to bringing about a successful site but also a better business person.

For further informations: Business for Business