Amosu in "The media industry’s rising stars: top 40 under 40"

Alexander Amosu, 32, was one of 40 rising stars in the Media Industry, under 40.

Founder of Amosu Luxury From his bedroom, Alexander Amosu made his first million by composing and selling mobile-phone ring tones for £1 a time. Last Christmas he was popular with the bling brigade for encrusting iPhones with £20,000 of diamonds. Motorola commissioned him to design a bejewelled Bluetooth headset. Amosu is preparing to deliver a gem-laden Blackberry, costing £45,000, to the rapper P Diddy. He is also expanding into watches.