Sheila’s Tips for success
(Source: The Voice)
BE CLEAR
The very first thing you need to do
before you set up a business is to be clear about your vision, because all too
often people go into business without having a clear vision about what it is that
they really want to do.
BE PASSIONATE
You need to be passionate about what
it is that you’re doing because business has its peaks and through and when you
start your business it’s passion that will enable you to drive it forward
You have to make sure that you have
adequate training. It’s nice to have free training, but very often they are not
adequate, they are incomplete, and if that’s all people are relying on, then
they are already on the road to disappointment.
INVESTMENT
You have to be willing to invest the
time and effort in understanding what your market will actually need and not
thinking that you know it all. You need to talk to people and find out what it
is that they need and look at ways that you can deliver that service.
IT TAKES A COMMUNITY
Within the black community everyone
is trying to do things singularly, they don't want to partner with other
people. But if you look at the businesses that are actually thriving and you
look at the history of black success, it started off with two people. There has
to be a culture of partnership, a culture of trust, and that's a tip I would
give to people.
PERSONAL DEVELOPMENT
I can't ignore the element of
personal development. Very often people want to go into business but they don't
want to develop themselves, and we need to get that culture right. People will
buy your service, but it's not just your service that they're buying, they're
buying you and your product. If you don't develop yourself, you will not be
able to develop your product.
FINANCIAL KNOW-HOW
You need to understand about the
financial language. Borrowing money I from the bank will involve you speaking
the Language that you're not used to. You need an understanding of how the
financial market works. You don't have to be an accountant to do that, you just
need to understand basic financial statements.
Sheila Elliott Is the Managing Director of BSS Management Consultancy
and the author of My Business Is My Business.
www.businessservicessupport. com
www.sheilaelliott.com
www.mybusinessismybuslness.com
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