Monday 10 November 2008

To Be an Entrepreneur


So you want to be an entrepreneur? How to decide if starting a business is really for you. Jon Gillespie-Brown - Source: Start Your Business Magazine
It may just prove to be the most cost-effective tool for the self-evaluation of budding entrepreneurs. Engagingly written and organised, the author seems to escort the reader along a rite of passage, a somewhat more light-hearted version of the Herculean tasks. "Together we will break down your lifestyle, traits and attributes," Gillespie-Brown writes, "and, just as importantly, your potential to develop these things". The approach adopted in this book consists of a series of Mentor Lessons which cover advantageous traits of entrepreneurs and how these can be developed. However, all of this is done in a way which is neither irrelevant to the reader nor in a condescending manner.
The personal questionnaires and lessons throughout do in fact feel more like an informative seminar, rather than a mundane account of entrepreneurial endeavours. The result of this combination between being both informative and highly personal, is that the reader takes in all the essential points, the excuses that hold people back from being entrepreneurs and also emphasises the need for maintaining close circles.

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