As businesses endeavour to extend their global reach, entrepreneurs and managers face many challenges in dealing with the broader social, cultural, ethical, political and business representation. And there are innumerable examples where cultural misunderstandings have wrecked business deals, damaged working relationships and affected profitability. But what exactly is “culture”? One general definition is “a complex pattern of ideas, emotions and observable behaviours that tend to be expected, reinforced and rewarded by and within a particular group” or put simply “the way we do things around here”. It can be categorised on 4 levels - national, individual, team and organisational. And any business wishing to improve their success rate must develop a cultural strategy for their company. Take the cultural challenge.
In planning to go global, build your organisation’s Cultural Strategy around the following 10 dimensions:
1. Environment – how an individual views and relates to people, objects and issues
2. Time – how an individual perceives the nature of time and its use
3. Action - conceptualisation of actions and interactions
4. Communication - how individuals express themselves
5. Space - demarcation of physical and psychological space
6. Power - How individuals view differential power relationships
7. Individualism - How individuals define their identity
8. Competitiveness - How individuals are motivated
9. Structure - How individuals approach change, risk, ambiguity and uncertainty
10. Thinking - How individuals conceptualize. And size is no obstacle in the global market.
Technology and tenacity are helping small businesses to break through international borders and change the shape of world economy.
What are you waiting for? African Caribbean Business Network (ACBN)
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