Tuesday 15 April 2008

Getting online

A website is a crucial business ally and need not cost the earth. Business Link explains the basics of web-hosting, domain names and so on. To create a simple online presence, Microsoft’s Office Live (tinyurl.com/2aw38f) offers three options that cost from nothing to £27. You can even choose a free domain name.

Many small businesses now opt for simple blogging tools such as Wordpress.org or Typepad.com to host a site and even sell goods. It’s cheap, easy to do, and can be more readily updated than one commissioned from a designer.

Moving up a notch, Homestead.com is a good template-driven business website design package, but for real sophistication, the National Computing Centre, offers impartial advice and web design services.

Once you have people visiting your website you can generate cash by plugging in adverts from Google Adsense or to beef up your revenue, talk free with the online-ad experts at Steakmedia.co.uk, who work closely with Yahoo!.

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